The Zen Register · programme rules, version 1.0
The Rules
One page, in plain language, because a rule a boutique manager cannot recite is a rule that is not enforced. Every figure on this screen is measured against the last twelve months of trade, and every control in the simulator moves against the same rows.
Earn rate
1 : ₹100
Gold excluded from earning
₹12.1Cr
Weighted earn multiplier
1.26×
Programme cost
1.11%
How a Facet is earned
1 Facet per ₹100 of eligible spend. A Facet is worth ₹1 of Reward Value.
Facets are earned on the diamond and the craft, not on the gold rate. The bullion component of a bill is priced by the market on the morning of the sale and carries no margin of ours to give away, so it is excluded from eligible spend before a single Facet is counted. Across the last twelve months that exclusion removed ₹12.1Cr from the earning base — 75% of a named bill earns, on average.
Category multipliers · twelve-month weight
Accrual away from the till — exactly three
Nothing for follows, reviews or referrals. At a ₹1.5 lakh ticket, paying for advocacy reads as insecurity.
How Reward Value is applied
In boutique, at the counter, against the bill in front of her.
The ceiling
Up to 10% of invoice value on any one transaction. On a ₹1,50,000 invoice that is ₹15,000.
Blocks and minimum
Applied in 1,000-Facet blocks, minimum 1,000 Facets. A member holding 4,120 Facets applies ₹4,000 and carries 120 forward. A ₹340 balance never appears at the till.
Care & Access, at 3×
Facets convert at ₹1 each against price, and at 3× against the Care & Access catalogue. 44% of redeemed Facets took the second route this year, turning ₹17.0L of Facets into ₹31.0L of value the client can feel.
Authorisation
One-time passcode to the registered mobile on every redemption; a boutique manager’s PIN above ₹50,000 of Reward Value.
Where
Six boutiques accept redemption. Pernia’s Pop-Up Studio is a partner counter — enrolment enabled, redemption disabled. No online redemption in version one.
What it is called
On the slip, on the screen and out loud: Member Reward Value applied. Never a discount, never an offer. The word is the policy.
Holds, expiry and reactivation
The three clauses that decide whether a balance ever comes back through the door.
15 / 30
Days on hold
15 days on a boutique purchase, 30 online, mirroring the return window, so a reversal can never create a negative balance. Held Facets show as pending on her card with the credit date stated. Members currently hold 1,08,910 Facets on hold.
24 months
Expiry from earn
Not twelve. A twelve-month clock against a twelve-to-eighteen-month repurchase cycle is a churn event dressed as a policy. The date is stated quietly on the card and nowhere else — no countdowns, no urgency, ever.
Any visit
Reactivation
Any purchase, or any booked care visit, reactivates the entire balance for a further 24 months. Booking a free cleaning resurrects a lapsed balance — the cheapest re-engagement lever in the programme.
No redemption against certified diamond value on Signature Solitaires
Reward Value applies to making and design only. The stone is never marked down, in any form, by any mechanism. This is the single strongest protection for price integrity in the programme.
One member privilege per transaction
If a festive promotion or a making-charge waiver is already on the bill, the counter refuses the redemption. The client never gets to compute a combined percentage, so the brand never becomes a bargaining surface.
The ladder
Qualification on cumulative invoice value over a rolling 36 months. 11,840 members placed today.
On enrolment
1.00× earn · 9,538 members
- Lifetime ultrasonic cleaning and polishing, any boutique
- Annual prong-and-setting condition check with a written report
- The lifetime exchange promise, issued in writing
- The card, in Apple Wallet or Google Wallet
- 150-Facet welcome accrual on card install
₹1.5L
1.25× earn · 1,816 members
- First two resizings complimentary
- Annual rhodium restoration on white gold
- Priority repair — 7 days against the standard 21
- Annual insurance valuation certificate
- Occasion reminders, with a curated two-piece suggestion to your advisor
₹6.0L
1.50× earn · 448 members
- A named advisor, on WhatsApp, by name
- Unlimited resizing
- First look at every collection before public launch
- After-hours private viewing on request
- The Upgrade Promise — full original certified diamond value credited against any piece of ≥2× the value
₹20.0L
2.00× earn · by invitation · 38 of 250 seats
- Bespoke commission access to Zen's European design team
- One seat at the annual House of Zen evening
- One seat at the gemmology masterclass on the Zen Brilliance cut
- Priority allocation on limited pieces
- National concierge across all seven boutiques
Note the asymmetry, and say it out loud in the room: you are measured on what you have entrusted to us, and you earn on what we made. Tier is derived nightly from the transaction table, never stamped by hand. Solitaire holds 212 unfilled seats and is the only rung nobody can buy their way onto.
Hand over the keyboard
Rules and consequences
Two instruments against the same ledger. The first prices a single bill. The second prices the whole programme, and will happily show you a version of the register that loses money.
What a bill actually earns
Type in your own average ticket. Everything below recomputes on the keystroke.
Category
Excluded from eligible spend at the day's bullion rate.
Network mean on bills of ₹1–2.5L: 63.3% stone · 24.2% gold · 12.5% making.
Eligible spend
- Diamond and stone
- ₹94,500
- Gold, at the day’s rate — excluded
- ₹36,000
- Making and design
- ₹19,500
- Eligible spend
- ₹1,14,000
76% of the invoice · 1,140 base Facets at 1 per ₹100
| Tier | Multiplier | Facets earned | Reward Value | Of invoice |
|---|---|---|---|---|
| Lustre | 1.00× | 1,140 | ₹1,140 | 0.76% |
| Brilliance | 1.25× | 1,425 | ₹1,425 | 0.95% |
| Fire | 1.50× | 1,710 | ₹1,710 | 1.14% |
| Solitaire | 2.00× | 2,280 | ₹2,280 | 1.52% |
At a 10% cap this bill will accept up to ₹15,000 of Member Reward Value — 15,000 Facets, in 1,000-Facet blocks, minimum 1,000.
Expected cost of this accrual
₹1,060
1,710 Facets at Fire, after 38% breakage
One 5% concession, same invoice
₹7,500
Given once, remembered for ever, and expected on the next visit
The register costs 7.1× less than a single price concession on the same bill, and unlike a concession it buys a name, an occasion date and a reason to return.
The simulator
Every control recomputes against 1,799 named transactions and 11,840 member records.
1.00% of eligible spend · 0.75% of invoice value
Network absorbs ₹4.8Cr of Reward Value a year at this cap — 8.6× the Facets it issues.
+0.0 pts of breakage against the 24-month rule, measured on real dormancy.
Target band 28–42%. Cap and expiry move it a further +0.0 pts, to 38.0%.
Tier thresholds · rolling 36 months
9,538 members qualify, against 9,538 today.
1,816 members qualify, against 1,816 today.
448 members qualify, against 448 today.
38 members qualify, against 38 today.
| Facets issued, twelve months | 56,11,533 | 56,11,533 |
| Weighted earn multiplier | 1.262× | 1.262× |
| Effective breakage | 38.0% | 38.0% |
| Redemption rate | 62.0% | 62.0% |
| Reward Value the network can absorb | ₹4.8Cr | ₹4.8Cr |
| Headroom against Facets issued | 8.6× | 8.6× |
| Facet cost after breakage | ₹34.8L | ₹34.8L |
| Programme cost, fully loaded | ₹54.4L | ₹54.4L |
| Cost as % of named revenue | 1.11% | 1.11% |
| Net programme contribution | ₹75.1L | ₹75.1L |
| Return on programme cost | 2.38× | 2.38× |
At 1 Facet per ₹100 the 10% ceiling is a guardrail, not a cost control — the counter could absorb 8.6× the Facets the programme issues. It exists to keep a single bill from ever reading as a concession.
Register under these thresholds
Care & Access
Where a Facet is worth 3× — and where it never competes with a privilege a tier already grants.
Exclusivity holds: not one of these items duplicates a privilege any tier already gives free. Where a tier grants a seat, the catalogue sells only the guest seat. Every Facet spent here is a client back inside a boutique for forty minutes with an advisor who has her book open — which is why 44% flowing this way is tracked as a health metric and not as a cost.