The Register / The Book
Aarushi Merchant
FireZR-101933 · on the register since 12 Apr 2025 · 1.4 years
Turner Road, Bandra, Mumbai · advised by Neelam Shirke
Not contacted
Facets held
11,381
₹11,381 at the counter · ₹34,143 in Care & Access
Lifetime value
Pieces bought
Anniversary
Partner
Ring size
Metal preference
The card
Book completeness
The pieces owned
Every piece written against this name, most recent first
Aria Rose Gold Band
Aria · Turner Road, Bandra · Neelam Shirke
₹9,43,000
20 Oct 2025 · 10,981 Facets earned
How the invoice was read
Certified diamond
₹5,97,800
Gold, excluded
₹2,10,900 · 31.79 g at ₹6,635
Making and craft
₹1,34,300
Eligible spend ₹7,32,100 at one Facet per ₹100, multiplied 1.50× at Fire — 10,981 Facets.
Facets are earned on the certified diamond and the craft, never on the gold rate. The bullion passes through the register untouched.
Advisor notes
Written at the counter, in the advisor's own hand
He has been in three times this year, always alone, always about the same piece. Today he finally asked what it would cost to have it engraved. I think he is close.
Neelam Shirke · Turner Road, Bandra · 03 May 2026
The Facet ledger
Every movement, signed and reconciled. Facets expire 24 months from the date earned.
| Date | What happened | Facets | Balance after | Actor |
|---|---|---|---|---|
| 04 Nov 2025 | Facets earnedAria Rose Gold Band | +10,981 | 11,381 | systemTurner Road, Bandra |
| 15 Apr 2025 | Register entryRegister entry completed | +250 | 400 | systemTurner Road, Bandra |
| 12 Apr 2025 | EnrolmentEnrolment — card installed | +150 | 150 | systemTurner Road, Bandra |
Reward Value applied
At the counter at face value, in Care & Access at 3×
Nothing applied yet
Facets held and never applied are the cheapest reason to walk back into a boutique.
At the counter
What an advisor can do from this page
Every action here writes a line to the ledger with the advisor’s name, the boutique and the reason.
What the register suggests
320 days since the last piece, and the anniversary falls in 169 days. Suggest Aria in white gold, ₹7.5L–₹12.7L band.
Assigned to Neelam Shirke · 937 clients on the book
Standing
Fire · earns at 1.50× on eligible spend
Top 1.7% of the register by lifetime value — ranked 199 of 11,840.
₹10,57,000 more of eligible value to Solitaire, which is entered by invitation only.
Fire privileges
Held for as long as the tier is held
- A named advisor, on WhatsApp, by name
- Unlimited resizing
- First look at every collection before public launch
- After-hours private viewing on request
- The Upgrade Promise — full original certified diamond value credited against any piece of ≥2× the value