The Register / The Book
Parth Merchant
FireZR-106512 · on the register since 26 Mar 2025 · 1.4 years
Turner Road, Bandra, Mumbai · advised by Farhan Qureshi
Facets held
10,233
₹10,233 at the counter · ₹30,699 in Care & Access
Lifetime value
Pieces bought
Anniversary
Partner
Ring size
Metal preference
The card
Book completeness
The pieces owned
Every piece written against this name, most recent first
Zen Signature Solitaire Ring
Zen Signature Solitaires · Turner Road, Bandra · Neelam Shirke
₹13,68,000
23 Jan 2026 · 14,833 Facets earned
How the invoice was read
Certified diamond
₹8,51,900
Gold, excluded
₹3,79,100 · 55.46 g at ₹6,835
Making and craft
₹1,37,000
Eligible spend ₹9,88,900 at one Facet per ₹100, multiplied 1.50× at Fire — 14,833 Facets.
Facets are earned on the certified diamond and the craft, never on the gold rate. The bullion passes through the register untouched.
Advisor notes
Written at the counter, in the advisor's own hand
Nothing written yet
The first note is usually the most valuable one on the book. It is written the day she is remembered, not the day she buys.
The Facet ledger
Every movement, signed and reconciled. Facets expire 24 months from the date earned.
| Date | What happened | Facets | Balance after | Actor |
|---|---|---|---|---|
| 01 Sept 2026 | Care & Access appliedCare & Access — Home appointment with a curated tray | −4,000 | 10,233 | counterTurner Road, Bandra |
| 16 Aug 2026 | Reward Value appliedMember Reward Value applied | −1,000 | 14,233 | counterTurner Road, Bandra |
| 07 Feb 2026 | Facets earnedZen Signature Solitaire Ring | +14,833 | 15,233 | systemTurner Road, Bandra |
| 29 Mar 2025 | Register entryRegister entry completed | +250 | 400 | systemTurner Road, Bandra |
| 26 Mar 2025 | EnrolmentEnrolment — card installed | +150 | 150 | systemTurner Road, Bandra |
Reward Value applied
At the counter at face value, in Care & Access at 3×
01 Sept 2026 · Turner Road, Bandra · Farhan Qureshi
Care & AccessHome appointment with a curated tray
4,000 Facets
₹12,000 delivered on ₹4,000
16 Aug 2026 · Turner Road, Bandra · Anushka Pardeshi
Counter
1,000 Facets
₹1,000 applied
At the counter
What an advisor can do from this page
Every action here writes a line to the ledger with the advisor’s name, the boutique and the reason.
What the register suggests
225 days since the last piece, and the anniversary falls in 239 days. Suggest Zen Signature Solitaires in yellow gold, ₹10.9L–₹18.5L band.
Assigned to Farhan Qureshi · 966 clients on the book
Standing
Fire · earns at 1.50× on eligible spend
Top 0.6% of the register by lifetime value — ranked 70 of 11,840.
₹6,32,000 more of eligible value to Solitaire, which is entered by invitation only.
Fire privileges
Held for as long as the tier is held
- A named advisor, on WhatsApp, by name
- Unlimited resizing
- First look at every collection before public launch
- After-hours private viewing on request
- The Upgrade Promise — full original certified diamond value credited against any piece of ≥2× the value